The album who you are represents Jessie J in many different ways trough the colors of the album cover as well as the props and many other things. The most eye catching thing about this cover is the use of black; this could represent that shes a serious icon and that she takes her music very seriously; this breaks the current codes and conventions for female music videos as usually they portray them selves as sexy; due to the fact of higher popularity within the male audience as they receive pleasure from looking which links to the Goodwin's voyeurism theory. Another representation of her character is seen throughout the facial as we as the hand gesture seeing as its very serious and fierce, this connotes that shes not scared to be different and not follow the trend of being sexy and revealing. The straight fringe could imply on her personality or her music as sharp and on point; There are also the obvious denotations such as the jewelry and the gold text which could represent money and fame.
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