Intertextuality has become more and more popular with the current music generation. The audience seem to get pleasure from simple recognition from one media text to another, this allows the audience to think that they are clever and gain pleasure. Interstextuality allows music videos link with film some of the examples i found were:
This example links this song with popular tv showes such a s the kardashians.
This video makes references to the KILL BILL movie
This music video makes constant remarks to the movie step up to the streets
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